Our Approach to Sustainability
A very smart person once said, “Don’t let perfection be the enemy of good.”
And we don’t, because we’re not perfect and when it comes to sustainability, we believe that good still makes a big difference. At each stage, we invent new materials and new ways of making things with the goal of creating something great to wear that’s better for the planet.
We learn when we do it well and when we don’t. Sometimes we have to scrap everything and go back to the drawing board, because good-for-the-planet needs to look good too. But that’s ok – we love scraps.
Our cotton feels better than brand new, taking the best of the best and spinning it into yarn that’s just the right weight for tees and fleece. Our cotton starts in Spain at the EcoLife® yarn mill, spun from a 50/50 blend of recycled cotton and Better Cotton Initiative (BCI) cotton, which is the world's largest cotton sustainability program. It then travels to Los Angeles, to be knit, cut, and sewn in our ethical factory. Every pound of EcoLife® saves nearly 6 square miles of land cultivation, over 2000 gallons of water, and 7.85 lbs of CO2 compared to conventionally grown cotton. Makes for a great T-shirt.
Secondhand gets a second life. Each ReCraft piece is completely unique and one-of-a-kind, individually created from panels of deconstructed and repurposed apparel. After these different materials are stitched together in our ethical Los Angeles factory, we give them a wash and a stylish, eco-friendly dye treatment. The result?. Thoughtful design and lived-in cool with less carbon footprint.
Lightweight, soft, and strong - there’s a lot to love about Washi. With a summery feel, this wrinkle-free fabric keeps you cool whatever the weather. Our Washi is created in Japan from tree bark fibers, using craft techniques dating back 1400 years. These extra long fibers make Washi uniquely durable, breathable and fluff-free. Washi is an eco-friendly fiber that needs only a small percentage of the land required to farm traditional cotton, and uses proportionally less water too, maximizing space, resources and good times.